Sky Sports “pay as you go” goes live

Football-BainesSky Sports channels are now available on a pay-as-you go basis for the first time.  Sky is offering sports fans unlimited access to its range of six sports channels – including Sky Sports News – for £9.99 (€12.35) for a 24-hour period, without the need for a Sky TV subscription.

“The launch of Sky Sports on Now TV is a landmark moment for sports fans,” said Simon Creasey, director of Now TV. “For the first time you can get great value, commitment-free access to Sky Sports, all at the touch of a button. So whether it’s a Grand Prix on your TV, a Premier League match on your iPad, or an Ashes Test on your PC, millions more people can now enjoy great live sport across the most popular internet-connected devices. And because you can start streaming in an instant, it’s perfect for those people who want the flexibility to dip in and dip out.”

Now TV, which launched late last year and had attracted 25,000 subscribers by the end of 2012, allows fans to watch Sky programming on devices including tablets, smartphones and games consoles. The service offers Sky Movies for £15 a month, or some titles for £3.49 on a pay-per-view basis.

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