Ericsson débuts video processing platform chip
April 4, 2013
Communications technology specialist Ericsson is launch a new high performance compression platform which it claims raises the bar for efficiency and flexibility in the delivery of TV services over all networks. The AVP 4000, powered by Ericsson’s first-ever in-house developed programmable video processing chip, addresses multiple applications, regardless of codec, resolution or network.
“The AVP 4000 is the most powerful compression platform of its kind and offers a truly multi-platform solution without compromise on picture quality or development flexibility. Core to this step change in performance is our own professional video chip. This programmable chip gives us the performance and the control necessary to develop and implement the algorithms required to achieve the highest bandwidth efficiency across all delivery networks,” said Dr Giles Wilson, Head of TV Compression Business, Ericsson.
He added that for the past twenty years, having developed advanced compression and video processing algorithms and always invested in the best technology to support them, developing its own chip was the next logical step and came as a result of technology advances that allowed the company to package its algorithms into silicon and the opportunity it had to leverage Ericsson’s deep experience of chip development.
Canadian telco TELUS is already trialling the new AVP 4000. Ericsson will launch the AVP 4000 solution at NAB 2013 in Las Vegas.