The long-term partnership will see Beckham play a leading role across the breadth of Sky’s work to support grassroots sport and encourage participation across Britain and Ireland. He will also feature in adverts to promote the range of sport and services offered by Sky.
David Beckham said: “Sky have followed my career since I broke into the Manchester United first team. They have done a huge amount to promote and encourage involvement in sport in Britain and I’m delighted to be joining them.
Jeremy Darroch, Sky’s chief executive, added: “It’s great to welcome David to Sky. Sport is at the heart of what we do and both we and David believe in its power to excite, inspire and change lives. As a hero and inspiration on and off the field, David is a perfect ambassador to help us get more people involved in sport.”