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India wants more TV revenue

April 18, 2013

By Chris Forrester

India’s public broadcaster Doordarshan is looking to raise more cash for its TV and All India Radio transmissions. Doordarshan is mostly financed by a government grant currently worth $400 million (in 2013-14), and up 26 per cent on 2012-13.

However, that could change. Doordarshan is keen to see a BBC-style funding model, and is saying that one other option to raise more chash would be to convert some of its channels into a pay-TV model.

Prasar Bharti, which operates Doordarshan and All India Radio, says it needs another $184 million to fund its operations.

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