La3 chooses Civolution and Vetrya

Civolution and Vetrya, an Italian company in the supply of solutions for the digital media world, have announce that La3, the social media channel, has selected both companies to enhance its HyperSync application.

The Civolution-Vetrya partnership enables La3 to drive user engagement and loyalty through the delivery of a customised app which presents viewers with synchronised content on a wide array of connected devices.

“Viewers want to watch TV and interact with their favourite content on tablets and smartphones, without being restricted by a TV schedule,” said Fabio Rimassa, TV Director, La3. “It’s a priority for us to satisfy our viewers demand for high quality content, anywhere and anytime. We’re excited to provide our audience with this fantastic app, offering them an original way to engage with their favourite programs. We are very pleased with the collaboration between Civolution and Vetrya which has turbo-charged our HyperSync app. We hope our viewers will enjoy the new interactive opportunities it provides.”

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