The European Commission has published a Green Paper inviting stakeholders and the wider public to share their views on the rapidly converging audiovisual world.
The Commission notes that millions of Europeans catch up with their favourite TV series on a smartphone on the way to work, watch online content on their living room TV, or put their own user-generated content online. There are more than 40.4 million ‘Connected TVs’ in Europe, and they could be in the majority of EU households by 2016. According to the Commission, these changes are sweeping away traditional boundaries between consumers, broadcast media and the Internet. The Commission wants to explore what this convergence of technology and content could mean for Europe’s economic growth and innovation, cultural diversity, and consumers (especially those that may need protection, such as children).
Neelie Kroes, European Commission Vice-President, described Connected TV as “the next big thing” in the creative and digital worlds. “Convergence between sectors means people can enjoy a wider choice of great content – but it also creates disruptions and challenges. We need a converged and EU-wide debate to help deal with these changes. To help business flourish, nurture creativity and protect our values,” she stated.
A Green Paper adopted by the Commission today invites stakeholders and the wider public to share their views up to the end of August 2013, on issues such as:
The Commission says this new reality is already being discussed in several EU countries and in the European Parliament. Views differ on how to respond. Some parties call for immediate changes to rules and regulations; some remain satisfied with the status quo for the time being, while others point to self and co-regulation. The Green Paper does not pre-suppose any action, but in following up, the Commission might explore regulatory and policy responses, including self-regulation.
According to the Commission, convergence has been under way for many years, and is rapidly picking up pace. It opens up opportunities:
The Commission advises that European legislation which may be affected by follow-up to this Green Paper is mainly the Audiovisual Media Services Directive (AVMSD) (2010/13/EU), which aims to ensure a Single Market and legal certainty for Europe’s TV and audiovisual industry, by creating a level playing field for broadcast and on-demand audiovisual media. As convergence with online services progresses, the Green Paper asks whether the current approach will also be appropriate in the future.
The Commission has also recently launched related public consultations on media freedom and pluralism, and in particular on the independence of audiovisual regulatory bodies.