US retail giant Walmart has partnered with Warner Bros to give its customers exclusive access to see Warner Bros. Pictures and Legendary Pictures’ Man of Steel – the latest Superman movie – in theatres nationwide before the film’s official release. This programme marks the first time in entertainment history that a studio has partnered with a retailer to provide such an opportunity for fans. Walmart is also offering a range of content exclusives allied to the initiative.

“We couldn’t be more excited to give our customers and associates early access to one of the summer’s most anticipated movies,” said Laura Phillips, senior vice president of entertainment at Walmart U.S. “Walmart’s première of Man of Steel once again proves we have the ambition and studio partnerships to develop unique retail programmes that give our customers access to the movies they love.”

In addition to the early viewing opportunity, Walmart customers can also take advantage of priority purchase of Blu-ray Combo Pack or HD Digital Download: Each ticket bought at Walmart will feature a code on the back that allows customers to pre-order their own Blu-ray Combo Pack or HD Digital Download of Man of Steel, which will contain exclusive film content.

An official Man of Steel Experience Mobile App allows customers to take photos with the superhero, as well as unlock special photo frames by pointing their phone at Man of Steel signage in their local Walmart.

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