Nielsen is debuting a tool that will track online TV viewing. Nielsen Digital Program Ratings will primarily allow networks to track viewing of the shows that they stream on their own websites.
Pilot partners include Fox, NBC, ABC, Univision, Discovery and A+E. AOL is the only online only video provider participating in the pilot. The tool will open up to others this fall.
The tool can’t be used yet to track viewing on mobile devices, though Nielsen said that capability is coming.