Telefonica revamps Movistar TV to stem losses

Spanish telco Telefonica has revamped its IPTV platform, Movistar TV with the addition of a more innovative and user-friendly interface and expanded content line-up with emphasis on HD channels (with an offer of up to 18 HD channels) in an attempt to tackle the constant loss of subscribers. In the first quarter of the year, the company lost 51,000 subscribers to reach 659,000.

Its recently rebranded IPTV platform, Movistar TV, is also taking a multiplatform approach breaking into second screens like PC, tablet and smartphones with a digital video recorder to be launched in the coming months.

Movistar TV has also brought down its prices with a discount of up to 75 per cent to its pay-TV offer until August in order to lower the high churn rate and boost subscriptions.

Up until August 31st, new clients will be able to have access to the Family Package with over 80 TV channels at a monthly fee of €10 instead of €30. Eighteen HDTV channels dedicated to cinema, TV series, sports, documentaries and a VoD service called Videoclub will be also included in the offer.

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