ITV pays £100m for England matches

england_footballITV has secured the exclusive live rights to televise England’s competitive matches at home and away for the next four years in a £100 million deal (€117m), covering the Euro 2016 and 2018 World Cup qualifying rounds.

ITV has attracted healthy audiences for its England ties, and will be able to market itself as the home of all competitive internationals for the next four years, rather than just away fixtures that it held in its previous deal.

“Bringing viewers exclusive live coverage of each key England international match is hugely important to ITV and means football fans will be able to watch for free England’s progress both at home and abroad as they attempt to qualify for the final stages of these tournaments,” said ITV’s director of television, Peter Fincham.

Under the deal, ITV will also show 20 matches (not featuring home nations) on ITV4.

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