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The latest results of the survey produced by Eutelsat and Ipsos on TV reception modes and trends in Russia underscore the dynamic of its satellite broadcasting market and the stellar growth of homes watching channels broadcast from the longstanding 36° East neighbourhood.
Of the 53 million TV homes in Russia, 24 per cent are equipped for DTH satellite reception, making satellite the country’s leading platform for digital television. The number of satellite homes across Russia maintains a strong dynamic, increasing by 25 per cent over two years from eight million to 12.6 million. Ten per cent of these homes receive signals from more than one satellite position, taking the total number of antennas to 13.8 million.
Within this universe, the number of homes equipped for DTH reception from 36° East has increased over 24 months to 10.7 million from 6.7 million, reflecting the high level of demand for the TricolorTV platform and the success of NTV+. Over the same period, the volume of Russian channels broadcasting from 36° East has jumped to over 370 from 250. Meanwhile, the number of homes in Russia receiving international and Russian channels broadcast by Eutelsat’s HOT BIRD satellites also continues to grow, reaching a new record of 1.7 million, up from 1.3 million two years before.
Yuri Prokhorov, RSCC Director general, commented: “The 36 degrees East orbital slot serves as an excellent example of successful and mutually beneficial Russian-French cooperation. We are happy that our partnership with Eutelsat is taking another step forward. The upcoming Express AMU-1 satellite will afford fresh opportunities for digital multi-programme broadcasting projects in European Russia. DTH users will gain access to high-quality state-of-the-art TV including HD and 3D TV, as well as to modern communications and interactive services.”