Brightcove, a global provider of cloud content services, has unveiled Brightcove Video Cloud Live, a multi-bitrate live streaming module for the Video Cloud Studio that allows marketers and media companies to deliver high-quality, live video events across desktops, smartphones, tablets, and connected TVs. Within a familiar Video Cloud workflow, customers will be able to manage the entire lifecycle of a live video event, access real-time analytics, monetise live content with advertising, and seamlessly create video on demand assets from live events.

“Consumers are increasingly accessing live event coverage, providing new opportunities for publishers to drive revenues and increase viewer engagement,” said Ashraf AlKarmi, vice president of product management at Brightcove. “Live events have historically been difficult to manage and expensive to deliver. With Video Cloud Live, we are removing that complexity and high cost and enabling customers of all levels and technical expertise to deliver impactful live video events in an easy-to-use dashboard within the Video Cloud environment.”

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