Sony prices 4K ‘to sell’

A few months ago, a 55” or 65” Sony Bravia 4K television would have cost both arms and legs. Now Sony has looked again and they’ll only cost one arm and a leg!  ‘Priced to sell’ might be Sony’s mantra for these Bravia X9 LED beasts, which still come it at €4,500 for the 55” unit, and a pricier €7,000 for the 65” display.

The units are available now on pre-order for delivery from mid-June.  The sets come with plenty of extra bells and whistles, not least the ability to upscale existing Blu-ray discs, as well as WiFi connectivity, and what Sony describe as “sensational sound thanks to cutting edge Magnetic Fluid  Speakers”.

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