C4 to show ad break in French

The ReturnedChannel 4 has revealed it will broadcast an exclusive themed ad break of French adverts with subtitles in the first episode of its new French zombie drama, The Returned, which airs on June 9th.

The major brands interested to feature their French ads in the one-off break include L’Oreal, Renault, Bel Boursin and Emirates – and for extra authenticity, each ad will carry its own subtitles. This themed break will be introduced by a French voiceover which will also carry subtitles. This is the first time a UK broadcaster has ever broadcast an entire break of French language adverts – and with subtitles.

Jonathan Allan, Sales Director at Channel 4 said: “We’re really excited to bring the first entirely French ad break to Channel 4 to herald the arrival of our eagerly awaited new zombie drama series – it should really make the ads fit within the context of the show and surprise the viewer, cutting through to the audience.”

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