Amazon makes exclusive Viacom deal

spongebobAmazon and Viacom have revealed a multi-year licensing agreement that will see Prime Instant Video adding thousands of episodes from Nickelodeon, Nick Jr, MTV and Comedy Central – including a collection of subscription TV shows customers not found elsewhere like Dora the Explorer, Go, Diego, Go!, Blue’s Clues and The Backyardigans, all available to Kindle Fire customers with FreeTime Unlimited

“Kids shows are one of the most watched TV genres on Prime Instant Video,” said Bill Carr, VP of Digital Video and Music for Amazon. “And this expanded deal will now bring customers the largest subscription selection of Nickelodeon and Nick Jr TV shows online, anywhere.”

“We are thrilled to be extending and deepening our relationship with Amazon,” said Philippe Dauman, President and Chief Executive Officer of Viacom. “This innovative agreement will provide Prime members with access to even more of our best programming from our major television brands, including many digital video subscription streaming exclusives. Amazon has created a unique, brand-friendly environment for streaming entertainment and consumer products and we are excited to work with Amazon to bring customers shows they love.”

Viacom decided not to renew its content deals with Netflix last year as it didn’t think it was achieving fair value.

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