Virgin Media partners with Weather Channel

With claims of a “tropical heatwave” heading for the UK, telecoms group Virgin Media has partnered with US network The Weather Channel to launch a new service which will provide UK weather forecasts through its TiVO set-top box, as well as on its website and mobile website.

The new TV app provides 24-hour and five-day forecasts for up to 10 stored locations. The web and mobile versions, meanwhile, will provide three-day forecasts while encouraging people to click through to The Weather Channel’s own website for hourly and 10-day forecasts.

The Weather Channel sees the deal as its latest step into the UK and Europe, with plans to run an ad campaign on Virgin Media’s mobile site to drive more traffic to its own services.

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