Grabyo, the TV clip-sharing platform, will launch this weekend with Sky Living’s Britain & Ireland’s Next Top Model – letting viewers share their favourite moments from the new series. The second screen platform is enabling Sky to drive and monetise online conversation around the show and letting TRESemmé extend its sponsorship of the TV show into digital media with a real-time TV clip sharing campaign.
Grabyo enables viewers to spontaneously share their favourite TV moments using their phone, tablet or PC. With one click, users can instantly clip the last 20 seconds of a show and then share it with hashtags and comments across Facebook and Twitter. Thanks to Grabyo’s integration with Twitter, second screen users can also view shared clips via Twitter cards as well as on Facebook.
“We are bringing TV advertising into the digital age – providing broadcasters with a simple way to drive and own digital engagement around their programming,” comments Will Neale, CEO at Grabyo. “The response we’ve had over the previous weeks and months has been hugely encouraging – from broadcasters, media agencies and brands. We’re particularly excited that Sky, Mindshare and TRESemmé are up for trying something new, pushing TV sponsorship into the digital era.”
To encourage fans to engage with the new online activation, each time they share one of their favourite moments across social networks they will be entered into a competition to win exclusive TRESemmé prizes.
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