StarTimes wins Sierra Leone broadcasting

China’s StarTimes Group has been awarded a contract to convert Sierre Leone’s public broadcaster (SLBC) from analogue to digital. A contract was signed at a ceremony last Friday, June 21st.

Star Communication Network Technology (StarTimes) and the SLBC signed the agreement that is expected to pave the way for the two organizations to form a joint venture.  “The authorized business scope of the company shall include the establishment of a digital TV signal distribution network, exercise digital TV based multimedia service and value added services,” said a statement.

The acting Chairman of the SLBC board Festus Minah said that Star Times is a dynamic company in China, which has a long standing relationship with SLBC. He promised that in 2015 the SLBC would not be who they are today and the process that they are about to experience is one that will change the image of SLBC entirely.

Sierre Leone will be adopting African Union of Broadcasters (AUB) approved DVB standard for all broadcasters that by 2015 all should go digital.

Charles Liu, VP/StarTimes said that his company is now operating in more than 10 African countries, and they look forward to transforming SLBC from analogue to digital so that every Sierra Leonean will have access to digital TV.

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