LatAm operators turn to multiplay bundles
As the rate of economic growth accelerates and household incomes rise in Latin America, operators are expected to expand their multiplay and bundled offerings and increase efforts to upsell current customers to multi-service packages, according to a report from Pyramid Research.
“Pyramid Research expects that by 2017, the number of multiplay households in Latin America will reach 69.9 million, up from 42.3 million households at the end of 2012,” says Pyramid Research Analyst Guillermo Hurtado.
The ability to offer multiplay packages has become a key competitive element in operators’ portfolios. Across the region, pay-TV bundling strategies are being driven by DTH satellite technology, and traditional telcos are accelerating the incorporation of mobile services into their multiplay offerings. “Moreover, as fixed and mobile broadband continues to gain adoption across Latin America, adding OTT services to their portfolios of services provides a compelling opportunity for operators to boost the value of their bundles,” Hurtado explained.