Adap.tv expands into Asia

Adap.tv, the global video advertising platform, has taken another step in its global expansion by opening a new research and development centre in Hyderabad, India. The company’s first expansion into continental Asia, Adap.tv India will take the lead in the development of several of Adap.tv’s key technology products.

As part of the new expansion, the company also announced an aggressive push to hire software engineers in Hyderabad, on par with its existing recruiting efforts in New York City and Silicon Valley. The company aims to add more than 40 new members to its technology team in India before the end of 2013.

“We’ve had long-standing, successful relationships within India; the new Adap.tv R&D centre in the region will be an important component of our global corporate strategy, bringing a new level of intellectual diversity to the design and development of our technology and products,” said Adap.tv Co-founder and Chief Product Officer Teg Grenager. “We have achieved our leading market position because we have been able to rapidly develop sophisticated technology and get it in the hands of our customers. A global R&D strategy, with Adap.tv India as our anchor in Asia, is critical to our ability to sustain this pace as the business scales.”

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