Viewster names Playle UK Sales Director

Viewster, the ad-supported service for ‘on demand’ films and TV series, has appointed Jeremy Playle as UK Sales Director as it seeks to further develop its online video advertising business in the UK.

With two decades of experience at ITV, EMAP and DCM, Playle will lead Viewster’s brand partnerships and advertising sales business in the UK, and will be tasked with bringing new media brands to the platform as well as developing the company’s existing partnerships with media and advertising agencies.

With demand for Viewster’s ad-supported service growing by 700 per cent last year, Viewster recently opened new offices in New York, London, Singapore and Adelaide to support international business development and advertising sales.

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