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Pro-copyright consumer education body the Industry Trust for IP Awareness and digital entertainment technology specialist Digital Media Services (DMS) have joined forces to inspire the public to pay for official film and TV, by offering a behind-the-scenes glimpse into the magic and artistry that goes into making some of our biggest and best-loved British films.
Regarded as one of the UK’s most exciting and innovative agencies for digital solutions, DMS will help to lift the lid on the craft and creativity involved in film and TV production by capturing exclusive interviews with talent both in front of and behind the camera, from film sets to red-carpet premières.
Over the next 12 months, DMS will work with the Industry Trust to open a window into what it’s like to work in the industry. Creative talent from Hollywood greats to British producers and the directors of leading SFX studios will talk about their favourite career moments, and why they’re passionate about creating great film and TV.
The partnership forms part of the Industry Trust’s successful Moments Worth Paying For campaign, designed to promote the value of great film and TV as something ‘worth paying for’. The campaign also makes it easier for film fans to access legal content, by directing them to FindAnyFilm.com, the easy-to-use gateway to legitimate film, TV and video services.
“It can’t be underestimated how important IP awareness is for our industry to better safeguard the celebrated work of those in front of, and behind, the camera,” said Andrew Dillon, Senior Producer, Digital Media Services.
Liz Bales, Director-General of the Industry Trust for IP Awareness, said the partnership marked another important step forward for the Moments Worth Paying For campaign, inspiring consumers to choose to pay for content and show them where they can do so, safely and legally, to reduce piracy.