Opera Software has announced the launch of a next-generation TV app technology, with the ability to transform online video into apps for connected TV – at zero cost and all in less than a minute. The new Opera TV Snap technology has already found its first partner in Dailymotion, empowering its official users to reach new audiences on millions of Smart TV devices.
The Opera TV Snap solution allows content owners to re-purpose their online video channels and existing video inventory into ready-to-run HTML5 apps for the Opera TV Store, a Smart TV app storefront supported by major television and set-top-box manufacturers. Opera TV Snap is the fastest way to reach new audiences on the home’s biggest screen, enabling content owners to monetise their existing video catalogs through Opera’s own ad networks and similar partnerships. With no special technical skills required to transform content into a Smart TV app, Opera TV Snap breaks down the barriers to entry.
Dailymotion’s official users can now submit their channels as video apps for the Opera TV Store, simply by visiting opera.com/tvsnap filling in a description of the channel, and clicking submit. The app creation process is completed in under a minute.
“Video has proven to be the most popular app category for Smart TV audiences, and it’s no wonder, as larger TV screens can bring viewers up close and personal with their favorite online content,” says Aneesh Rajaram, Senior Vice-President for TV & Devices, Opera Software. “Opera TV Snap will help brands and content owners effortlessly reach new audiences, while bringing a greater choice of popular video to viewers. I can’t wait to watch the latest highlights from my favorite sports teams and music artists directly on my Smart TV.”