Euro Academy to boost UltraViolet roll-out

UltraVioletTrade bodies DEG: The Digital Entertainment Group (DEG) and Media & Entertainment Services Alliance Europe (MESA Europe), in association with the Digital Entertainment Content Ecosystem (DECE), have confirmed that a second ‘Academy’ on digital content ownership UltraViolet ecosystem is to take place.

This year’s industry event, to be held in London on September 11th, will provide delegates with an update on UltraViolet’s roll-out, profile key learning to date, and foster discussion on both global and European territory-specific opportunities and imperatives for UltraViolet.

“UltraViolet continues to make excellent progress in the US with adoption and usage figures increasing at a favourable rate,” said Amy Jo Smith, Executive Director of the DEG. “We hope to maintain that level of commitment and communication to drive the UltraViolet’s unique benefits to consumers throughout Europe.”

The conference will have a focused programme of speakers and panellists from across the home entertainment industry and its supply chain partners, including retailers and local independent content companies, both of which will have a key role in driving UltraViolet in Europe. Topics to be explored include ‘Marketing UltraViolet’, ‘Evolving the UltraViolet User Experience’, and territory-specific sessions on France, Germany and the UK.

Continuing to ramp up the UK, and launching French- and German-speaking Europe, are critical focus areas for UltraViolet in the coming year,” said Mark Teitell, General Manager of DECE. “In that context, this event is an important opportunity for today’s UltraViolet implementers and stakeholders to come together with UK and European peers within the industry.”

“We are delighted to be hosting this important event which will include dedicated sessions to discuss the plans, activities and next steps for each of the leading European markets” said Jim Bottoms, Executive Director of MESA Europe. “We recognise that the approach and strategy will need to vary from country to country and will ensure that this is reflected in the presentations and discussions during the event.”

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