UKTV has confirmed that its new channel – Drama – is moving further up the Sky EPG thanks to a deal struck between UKTV and PBS America.
Drama, which launched on July 8th and airs critically-acclaimed drama series spanning the last 40 years, currently sits at channel number 291 on the Sky EPG. From July 24th, it will move to channel 166.
Keith Porritt, Executive Director Commercial, UKTV, commented: “Drama now has an EPG position which will enable Sky viewers to easily access Britain’s most high profile dramas and the array of stellar talent that the channel provides. I’m delighted that Drama is receiving the prominence it deserves on the Sky platform.”
PBS America, the new channel from America’s Public Broadcasting Service (PBS), has also revealed it will be moving channel slots on the Sky platform.
From July 24th, PBS America will move from the Entertainment to the Documentaries section of Sky’s EPG and its new home of channel slot 534.
Richard Kingsbury, General Manager of PBS America, says, “Over the last twelve months, we’ve doubled our share on both Sky and Virgin Media, but our absolute share on cable is disproportionately higher. The fact that we’re already in Virgin’s Factual section suggests that we’ll really benefit from a move into Documentaries on Sky.”