Sky Italia has announced that by law the Lazio court will have to decide whether the current advertising limit imposed only to the pay-TV is lawful, as underlined by the European Court of Justice.

This comes despite the fact that the European court said that making a distinction between pay and FTA is not ipso facto a violation of European law.

“It is for the national court to decide whether it is legitimate to have a lower ceiling on pay-TV operator and Sky is confident that the court in Lazio will welcome our reasoning,” commented the pay-TV broadcaster.

Categories: Advertising, Articles, Broadcast, Pay TV, Policy, Regulation