Yahoo!7 partners with Brightcove
Brightcove, a global provider of cloud content services, has revealed that Yahoo!7 has teamed with Brightcove to deliver a technology platform for online video consumption and monetisation in Australia.
Through the partnership, Brightcove Video Cloud enables Yahoo!7 to deliver high-quality catch-up TV, including long and short-form content, to viewers throughout Australia across desktops, smartphones and tablets. The video experience is now live on the Yahoo!7 network.
Grant Howie, Head of Network Products, Yahoo!7 said: “Yahoo!7 is visited by approximately eight million Australians every month on desktop and a rapidly expanding mobile audience of approximately five million Australians. This video partnership with Brightcove allows us to connect users to the premium content and experiences they want in an engaging way that will drive a daily habit encouraging users to return to the network,” he said.