Spain: TV ad revenues still falling

Spain’s TV ad market continues to fall with a drop of 12.8 per cent to €884.4 million in the first half of the year, in comparison with €1.0142 billion in the same period the previous year.

The FTA nationwide TV channels experienced an average drop of 12.9 per cent to €798.9 million taking 90.3 per cent of the total TV ad pie. Mediaset, owner of Tele 5 and Cuatro, is the market leader with a share of 44.1 per cent and €389.7 million revenues, albeit a drop of 15.3 per cent in its total advertising turnover. Atresmedia, owner of Antena 3 and La Sexta, is second with a market share of 43.1 per cent and €381 million in revenues.

The decline in TV advertising has been even worse among the regional TV stations with an average fall of 13.4 per cent to €62.3 million, leaving the 13 regional broadcasters with an ad market share of 7 per cent.

Pay-TV channels registered a fall of 7.7 per cent to €23.2 million with a market share of 2.6 per cent. As for thematic channels, the Disney Channel was the best in terms of ad revenues with a turnover of €7.1 million, albeit a drop of 12 per cent.

Posted by on Jul 24 2013. Filed under Ads, Advertising, Articles, Broadcast, Markets, Research.

Search Archive

Search by Date
Search by Category
Search by keyword
Copyright Advanced Television Ltd © 2001-2015