Box TV and WRN Broadcast have formed a partnership that sees Box TV’s music portfolio available across the globe. The move signals a step forward for Box TV, the biggest music television player in the UK, accelerating its distribution strategy with WRN Broadcast’s cloud-based broadcast technology solution – a key new element of the company’s OTT offering.
Box TV’s network features seven premium music channels including Kiss, 4Music, Kerrang!, The Box, Magic, Smash Hits and heat. Each channel has its own personality catering for every music enthusiast.
Scott Monks, Box TV’s director of international said: “Box TV has already secured carriage on a number of key television platforms across the world. Demand has also been particularly high from small and medium sized platforms. However, physically accessing the channels from the UK was a problem for some and we required a fast, innovative and cost effective distribution solution. WRN Broadcast’s Alto Cloud solution solves this issue for us. If a platform has good IP connectivity they can receive our premium channels in broadcast quality anywhere in the world. It’s great to see the portfolio reaching new and emerging audiences which is really at the heart of our plans to make Box TV borderless.”