NBC pays $4.4bn for Nascar

DaytonaNascar has confirmed a 10 year deal with NBC for the broadcasting rights to the final 20 Sprint Cup and final 19 Nationwide races each season starting in 2015 – in a deal reportedly worth $4.4 billion.

NBC last aired Nascar races in 2006. Fox already extended its pact with Nascar in the autumn for the first half of the Nascar season for $2.4 billion over eight years.

The move ends ESPN’s eight-year run in the popular US sport, as well as that of Turner Sports, which has been a part of Nascar for three decades.

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