Advanced Television

Microsoft changes Sky Drive name

August 1, 2013

Microsoft is changing the name of Skydrive, its cloud storage service, after a legal challenge by BSkyB. The High Court ruled in June that the name infringed the broadcaster’s trademark.

The judge had said there was evidence Skydrive’s name had caused confusion among the public. Microsoft had originally said it would appeal. The tech company said it has now agreed to change the name worldwide after a “transition period”.

In a joint statement, Microsoft and BSkyB said: “The settlement of this case reflects the desire of both companies to focus on joint projects to benefit their customers.”

UK owners of Microsoft’s Xbox 360 can access Sky’s channels via the games console and there have been reports that the two are in talks for a deeper tie-up with the forthcoming Xbox One.

Categories: Articles, CA/DRM, Policy, Regulation