The commercial deal means that all of the Betfred shops will have access to BT Sport, comprising BT Sport 1, BT Sport 2 and ESPN, for the next three years.
Bruce Cuthbert, director of commercial customers, BT Sport, said: “We are delighted to announce our first major contract in the gaming space. It is fantastic that Betfred has signed up to put BT Sport in all of its bookmakers. As the largest independent bookmaker in the UK, we could not have hoped for a bigger name as an early customer.
BT Sport is available to all commercial premises including offices, golf clubs, sporting clubs, bookmakers and Corca registered clubs with prices starting from £75 per month.