Sky Deutschland expected to add 360,000 subs

skydeutschGermany pay-TV operator Sky Deutschland will announce its Q2 numbers on August 6th and while the quarterly net additions will only be about 40,000, investment banker Morgan Stanley believes the broadcasting is well on its way to adding a total of around 360,000 net new subs this year, and 385,000 next year.

The bank’s report to clients says that as Sky-D moves into its third quarter it will benefit from:
(i) the new co marketing agreement with Germany’s largest cable company,
(ii) the fall away of the headwind y-o-y in telesales gross additions (Sky-D has abandoned telesales),
(iii) the benefit of exclusive marketing of the Bundesliga and
(iv) the first impact of the deal to take over the c170k DT Ligatotal! customers.

The bank’s note still says not to be surprised if 55 per cent shareholder 21st Century Fox consolidates its holdings.

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