Internet Media platform blinkx has unveiled an initiative to create original online videos and launch four distinct channels on blinkx.com.
The videos, based around common interests and passions of audiences, will leverage blinkx’s AdHoc platform and be complemented by contextually relevant advertising. Catering to influential young women, millennial men, moms and more, each original video will delve into a memorable topic – whether timely pop culture commentary, details on new gaming releases or practical tips for family activities. The videos will be augmented with playlists of related videos, curated from over 900 premium content partners.
The company will present this original and editorialised content in four distinct channels on blinkx.com:
• Ella TV— The home for stylishly fresh content, Ella TV brings the best beauty tips, red carpet rundowns and fashion advice for 18-34 year-old women.
• MomIQ TV— From family time to ‘me’ time, MomIQ TV helps moms deal with anything and everything that life throws their way.
• Giant Realm TV— Unfiltered, honest and fresh content. Giant Realm TV is for 18-34 year-old guys who are passionate about gaming, gadgets, entertainment and more.
• blinkx TV— Rounding up the viral web, blinkx TV offers a riveting playlist of hilarious bloopers, amazing stunts, ridiculous pranks and cute animals.
“This original video initiative is a huge step forward in what blinkx does as a company, allowing us to transition from an aggregator of premium videos to an actual content creator,” said Dan Slivjanovski, Senior Vice President of Marketing at blinkx. “By creating interesting and entertaining videos for these specific groups of consumers, we will provide fantastic content tailored specifically to our diverse audience and give advertisers an incredible opportunity to connect with these demographics in exciting new ways never before available across our properties.”
The series of originally produced videos will also be respectively distributed on EllaDaily.com, MomIQ.tv and GiantRealm.com—owned and operated stand-alone web destinations filled with original and curated content. In addition, through blinkx VideoAdvantage, the videos will be accessible by the audiences of thousands of independent web publishers.
blinkx has signed more than 900 partners and indexed over 35 million hours of video and audio content to date.