Grouper and TiVo put TV on social scene
TiVo and Grouper, a technology-based social club, have formed a partnership that will integrate TV and movie themes into the novel Grouper experience. The partnership, rolling out later this month, will create integrated brand experiences in select markets by offering TV trivia during Grouper gatherings, themed parties and photo challenges.
“We look forward to working together with a brand that shares our passion for bringing people together, and we are excited for how this will improve the experience for our members,” said Michael Waxman, Grouper Founder & CEO. “When people meet for the first time, TV and movies are often times the ultimate ice-breaker conversation. This partnership will facilitate our goal of bringing people closer together by injecting pop culture into the mix.”
“We’re ecstatic to partner with an innovative, emerging brand with a young, connected demographic that understands and seeks what TiVo delivers – a television experience that brings together the best of all television – streaming apps and cable TV – anywhere, anytime and on any device,” said Doug Bieter, TiVo’s VP for Consumer Sales and Marketing. “Grouper’s passion for creating a personalised, fun experience for their customers captures the essence of what we do for lovers of TV. We look forward to seamlessly supporting the Grouper experience with TiVo technology in a variety of capacities.”
TiVo and Grouper expect to announce additional brand integrations in the coming months, leveraging TiVo’s innovative entertainment experience into Grouper’s renowned social events.s.