ThinkAnalytics keeps up momentum
August 21, 2013
ThinkAnalytics, the specialist in multiplatform TV search and recommendations, has announced its 2012 momentum is continuing with the close of a record-breaking financial year. The company expanded its customer portfolio to 52 operators worldwide and nearly doubled its licensed subscriber base in 12 months, from 70 to 130 million licenses. The company also saw 100 per cent growth in both revenues and profits.
With its expansion into new markets, ThinkAnalytics has introduced support for five new languages this year, bringing the total supported to 17.
“Service providers around the world are seeing the benefits of making recommendations a key component of their digital offerings,” said Eddie Young, Chairman ThinkAnalytics. “We think our growth is proving that as recommendations solutions get more and more sophisticated, the value of bringing ten years of real field deployment is very important to our customers as they continue to build the best proven solution for their customers and marketing objectives.”
“We see a significant lift in VoD and live TV viewership after our recommendations platform is deployed,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. “Our service provider customers are given a great deal of flexibility in how the recommendations interface with their customers, 50 per cent lift is not unusual, with some operators seeing even higher returns. In the face of competition, operators are using ThinkAnalytics to continually remind their customers of the compelling content that they would be unlikely to discover on their own, and the value of their subscription packages.”