Video and linked content over mobile and Internet, is now so widespread that it’s become an industry of it’s own. Although it relates to so many of the workflows and processes that we see at IBC, it’s outside of what can be called ‘broadcast’ IBC Content Everywhere will therefore bring together producers of rich media, device makers, app builders, digital marketeers, big data and cloud services in a series of unique shows. The global series of events will take place in Europe, Latin America (the host for the 2016 Olympics), and the super-growth market of the Middle East.
IBC Content Everywhere will be launched formally in Amsterdam 2014 and then rolled out in Dubai, November 2014 and Sao Paulo in 2015, at a date to be confirmed.
IBC2013 will see a trial of ‘Touch and Connect’ devices in preparation for the IBC Content Everywhere global series. 1,000 targeted users will be able to trial this technology, build connections with everyone they meet and everything they see at the show. This same technology will underpin a radical new approach to exhibiting, which IBC will then pioneer with IBC Content Everywhere starting in 2014.