Yahoo engages Starlounge as celebrity content provider

Starting September 2nd, international celebrity content provider Starlounge will debut on Yahoo’s Italian portal, providing international and local celebrity news, videos and galleries in Yahoo’s Omg! section, and covering celebrity fashion for Yahoo’s Lifestyle channel.

Starlounge will provide new original video formats and engage its reader community in local and international celebrity news in Yahoo Italy’s entertainment sections Omg! and Lifestyle.

Starlounge, which relaunched with local editorial staff in 10 markets this spring, holds content deals with Getty Images and CNN International.

Zoran Grahovac, Founder Starlounge: ”Gaining the trust of another world famous brand proves the Starlounge concept of providing niched and optimized celebrity content is attractive and sought after. We are happy to have gained the trust of Yahoo! Italy, and are confident this will spur further cooperations internationally.”

“We are extremely proud of this recognition by Yahoo Italy”, adds Giuseppe Rago, CEO of Starlounge Italia. ”This partnership will allow us to invest in the production of exclusive celebrity content, and we will especially aim at creating new original video formats, to guarantee the best entertainment to our readers. We will also provide our target group with an exciting celebrity-addicted community, investing on the implementation of our social activities”.

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