Grass Valley, Elemental multiplatform for Viacom

Grass Valley is partnering with Elemental Technologies to provide a multiplatform solution for Viacom International Media Networks to deliver and manage content across its traditional and new media platforms. The project is expected to be live by the end of 2013.

The solution includes implementation of over 200 Grass Valley K2 Edge playout nodes which will enable Viacom to manage its channels in a streamlined and efficient manner with minimal resources. The GV Edge Integrated Playout System will integrate with Elemental Live video processing systems through a direct IP link, to distribute content to Viacom customers via streaming media. Traditional television channels along with new streamed channels can be controlled by the GV Edge system without any need for a change to Viacom’s operational process. Viacom will also be extending its use of GV Edge to develop a disaster recovery solution in Europe.

“The explosion of available content and the customer appetite for watching it means that as a media company, Viacom is always looking for ways to add new content and to manage it efficiently,” said David Kline, Senior Vice President of Technology and CIO at Viacom. “The integrated nature of GV Edge means we can oversee our channels; including content which streams live via the Internet, through one platform. It’s this type of efficiency and cost-effectiveness that we look for in our production solutions.”

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