Rovi Corporation has unveiled DivX 10, a consumer software application to enable the free creation and playback of DivX video in the new High Efficiency Video Coding (HEVC/H.265) standard.

DivX 10 is the latest in a long line of DivX consumer software that collectively has been downloaded close to 1 billion times. Available as a free download for Windows and Mac computers, DivX 10 lets consumers easily create DivX HEVC video up to 1080p for high quality playback across multiple screens, including personal computers, mobile phones and tablets, and consumer electronics (CE) devices.

“We believe DivX 10 is an application that will help fuel HEVC content availability and generate demand for playback support to be integrated into consumer electronics devices,” said Kanaan Jemili, senior vice president, product management, Rovi Corp. “A first of its kind, DivX 10 is one element of a broader DivX HEVC ecosystem spanning software, hardware, content and services that could help companies realise new cost savings and improve the video entertainment experience for consumers.”

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