MasterCard DataCash partners TV App Agency

DataCash, a MasterCard company, is partnering with Smart TV app development consultancy, TV App Agency, to deliver Smart TV payment solutions. The partnership will see DataCash integrate its payment gateway into TV App Agency’s ‘TV App Engine’, offering a new way for brands and app developers to accept payments through their applications.

DataCash’s payment gateway will be integrated to the TV App Engine, allowing brands and developers to accept different payment types and process transactions in multiple currencies within their apps. This will enable a number of use cases from apps that can recognise and allow the purchase of a product via their TV to entirely new services where media partners can offer quick and easy subscriptions.

Through the integration between DataCash’s secure payment gateway with the TV App Engine, brands and developers can increase their return-on-investment as well as create potential new business models.

Bruno Pereira, Director and Founder of TV App Agency said, “Given the amount that brands are investing in the development of Smart TV apps, this is a great step in helping them maximise their return on investment and potentially identify new ways to capitalise on the Smart TV opportunity.”

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