TMS, the entertainment navigation expert, and ThinkAnalytics, a specialist in multiplatform TV search and recommendations, have entered into a new agreement. Under the deal, TMS will provide its On Entertainment metadata to ThinkAnalytics for use in the ThinkAnalytics Recommendations Engine which delivers individualised multiplatform content recommendations to consumers, helping them discover the live linear TV, VoD or OTT content they will enjoy most.
ThinkAnalytics’ Recommendations Engine enables broadcasters and pay-TV operators to deliver highly personalised TV recommendations that combine multiple sources of data (e.g. linear TV consumption, VoD, DVR, Web, tablets, mobile and social media) across various devices. The platform goes beyond generic household-wide content recommendations by offering individualised recommendations that are customised for each member of the household.
For TV providers, the Recommendations Engine helps increase customer satisfaction and maximise average revenue per user through increased consumption of premium services.
ThinkAnalytics will use On Entertainment metadata from TMS for international markets. TMS Unique IDs, which enable the synchronisation of multiple datasets, will help the Recommendations Engine deliver the very best results targeted to individuals’ tastes.
“Rich metadata is fundamental to delivering accurate and fresh personalised content recommendations,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. “We look forward to building on our work with TMS in providing enriched and enhanced metadata for linear TV, on demand and OTT catalogues that result in a more finely graded set of personalised services to operators worldwide.”