STV works with Yospace and Videoplaza to deliver targeted ad content on live streams
STV, Scotland’s leading digital company and commercial broadcaster, is working with content replacement technology provider Yospace and video ad serving and management specialist Videoplaza to deliver targeted ad content for simulcast, live streaming and VoD, in a UK first.
Using Yospace’s seamless content replacement solution will allow STV to dynamically manage its ad inventory during live streams, and monetise simulcasts across a wide range of platforms through more effective ad targeting.
The technology was tested during a week long Private Beta during August 2013 and included the simulcast of the recent England v Scotland football match at Wembley.
Earlier this year, STV announced it has selected leading global video ad serving and management platform, Videoplaza to monetise its TV content across current and future digital platforms.
Alistair Brown, Chief Technology and Platforms Officer at STV, said: “We are very excited to announce this partnership with Yospace. Videoplaza provides the technology that allows us to very effectively manage our video ad inventory across all our STV Player platforms – from iOS and Android devices to Smart TVs and YouView. Working with Yospace means we can extend this relationship to simulcast and live streaming.”
Tim Sewell, CEO of Yospace, said: “We’re delighted to be partnering with STV and Videoplaza in this genuine UK first which sees simulcast finally coming of age. Adoption of our content replacement technology is enabling STV to unlock entirely new, highly targeted inventory across the full range of connected devices.”
“We’re delighted to continue our partnership with STV which continues to evolve its approach to digital TV”, commented Stephen Byrne, Commercial Director for Videoplaza. “With the live opportunity, the lines are becoming further blurred between traditional broadcast TV and digital, easing the transition of TV ad spend into the online world. In collaboration with Yospace, we can deliver a fully flexible live and simulcast advertising offering, meaning STV can take full advantage of the flow of ad spend from TV to digital.”