Sam Blackman, CEO and co-founder of Elemental Technologies, says the trends are aligning for the company’s solutions, with software, the cloud and IP delivery taking over from dedicated hardware chips, on-premise storage and processing, and legacy distribution. “Only Elemental takes advantage of these three trends, with the most powerful, off-the-shelf platforms in the industry,” he told advanced-television.com.

Keith Wymbs, Vice President of Marketing, revealed three major customer wins at IBC. OTT movie retailer Access Digital Entertainment is using Elemental Cloud to power two new video streaming services. Earlier this summer, the Sydney-based operator used Elemental Cloud to launch ezyflix.tv, Australia’s first UltraViolet-enabled video-on-demand and electronic sell-through service for connected devices. Access Digital Entertainment plans to use Elemental Cloud to expand its streaming services across Europe with the launch of WowHD.tv later in 2013.

Elemental Live systems are streaming 82 linear television channels 24×7 including eight HD channels to viewers online across multiple devices for Wilmaa GmbH, a Swiss OTT web television provider. Wilmaa plans to scale its Elemental Live deployment to support several hundred channels in the future for its TV service.

Elemental Server and Elemental Conductor are providing file transcoding and system management for the Telefónica Global Video Platform (GVP) video-on-demand network. Elemental systems accelerate file conversion for Telefónica video entertainment services, including authenticated OTT content to Android, Apple or Windows mobile devices and connected TVs from Samsung and LG, and simultaneously to Microsoft Media Room set-top boxes.

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