Netflix US streaming use to double

netflixAccording to a new report from market intelligence firm TDG, The Maturation of Netflix – US Streaming Subscriptions & Viewing thru 2022, online TV and movie service Netflix will continue its strong track record of success with domestic streaming forecast to reach 13 billion hours during 2013 and top 26 billion hours in 2018.

Despite this growth, TDG expects market forces will cause domestic Netflix subscriptions and total viewing to level out around 2020, while international growth will continue. According to Bill Niemeyer, TDG Senior Analyst and author of the new report, Netflix is well out front in OTT TV with excellent strategy and execution, but will face increasing competition in the US from online enterprises including Amazon, Google, and Hulu, as well as the TV Everywhere efforts of television networks and multichannel operators.

“Even with domestic growth expected to plateau in 2020, Netflix will remain a formidable US market force,” adds Niemeyer, “Would-be competitors will need to do as Netflix has done: spend the considerable money it takes to acquire quality content, move forward with good strategy, and offer a high-quality consumer search/discovery and viewing experience.”

TDG’s new report forecasts Netflix US streaming subscriptions and use from 2012 to 2022 and compares these to estimated 2012 annual US TV viewing. It also recommends competitive strategies for TV incumbent networks and operators, as well as native OTT firms.

In addition, The Maturation of Netflix reviews historical streaming subscription levels from Q3-11 to Q2-13 and compares Netflix US streaming-enabled subscription counts from 2008 to Q2-13 with those of leading premium TV networks HBO, Showtime, and Starz.

The report also offers TDG’s estimates of Netflix US and international quarterly streaming consumption for Q3-11 to Q2-13, both on a per-subscription basis and in total, and compares total US Netflix viewing with that of TV operator video-on-demand from 2009 to 2012.

According to a new report from market intelligence firm TDG, The Maturation of Netflix – US Streaming Subscriptions & Viewing thru 2022, online TV and movie service Netflix will continue its strong track record of success with domestic streaming forecast to reach 13 billion hours during 2013 and top 26 billion hours in 2018.

Despite this growth, TDG expects market forces will cause domestic Netflix subscriptions and total viewing to level out around 2020, while international growth will continue. According to Bill Niemeyer, TDG Senior Analyst and author of the new report, Netflix is well out front in OTT TV with excellent strategy and execution, but will face increasing competition in the US from online enterprises including Amazon, Google, and Hulu, as well as the TV Everywhere efforts of television networks and multichannel operators.

“Even with domestic growth expected to plateau in 2020, Netflix will remain a formidable US market force,” adds Niemeyer, “Would-be competitors will need to do as Netflix has done: spend the considerable money it takes to acquire quality content, move forward with good strategy, and offer a high-quality consumer search/discovery and viewing experience.”

TDG’s new report forecasts Netflix US streaming subscriptions and use from 2012 to 2022 and compares these to estimated 2012 annual US TV viewing. It also recommends competitive strategies for TV incumbent networks and operators, as well as native OTT firms.

In addition, The Maturation of Netflix reviews historical streaming subscription levels from Q3-11 to Q2-13 and compares Netflix US streaming-enabled subscription counts from 2008 to Q2-13 with those of leading premium TV networks HBO, Showtime, and Starz. The report also offers TDG’s estimates of Netflix US and international quarterly streaming consumption for Q3-11 to Q2-13, both on a per-subscription basis and in total, and compares total US Netflix viewing with that of TV operator video-on-demand from 2009 to 2012.

You must be logged in to post a comment Login