blinkbox takes on rivals with market push
September 18, 2013
Movie and TV streaming service blinkbox is poised to kick off its biggest ever marketing and in-store blitz, highlighting the service’s ‘latest releases’ credentials versus rivals.
The autumn offensive, which claims that blinkbox has ten times more of the latest blockbuster movies than Netflix and LOVEFiLM Instant, launches with outdoor, radio and print advertising.
It will include a large scale in-store promotion of the service and a high profile TV campaign launching in October, supported by digital and print adverts that further hit home the ‘Coming Sooner’ message.
The awareness drive comes as blinkbox Movie and TV cards arrive in Tesco stores. The cards, in £5, £10 and £20 denominations, go on sale in over 2,000 stores this month, offering credit to spend on blinkbox movies and TV shows.
Next week, Tesco launches the ‘Great Nights In’ store push to promote blinkbox in 500 key stores, offering Movie and TV cards at half price and significant discounts on selected snacks, drinks, electrical items, DVDs, CDs and games. It’s the first time Tesco has devoted so much in-store space to communicating the benefits of its digital services.
blinkbox COO Adrian Letts comments: “This activity is about playing to our strengths and using the vast network of stores to communicate the significant benefits of blinkbox over our rivals. With millions of customers walking through Tesco’s doors on a weekly basis, we have a great opportunity to talk to them about the really exciting entertainment that blinkbox has to offer.”