FreeCast has announced substantial updates coming to its Internet TV guide Rabbit TV, including a redesigned user-interface, new interactive features, and multi-device compatibility. This announcement comes shortly after the subscription-based Rabbit TV service reached a landmark one million paid subscribers less than 18 weeks after its launch.
According to FreeCast, the forthcoming updates to Rabbit TV are designed to create what the company calls a ‘complete entertainment ecosystem.’ One of the primary updates is the integration of web-based subscription services such as Netflix, Hulu, and Amazon, among others. This added functionality allows users to browse freely available content on the web (already available in the current guide) plus a variety of paid and subscription libraries from one central location, eliminating the need to log in to multiple accounts to explore content options.
The new updates will also include multi-device compatibility, allowing subscribers to access Rabbit TV from not only its computers, but also their smartphones, tablets, and HDTVs (smart TV or not). FreeCast CEO Bill Mobley anticipates that this will provide a decisive advantage over device-specific services such as Roku, Boxee, and App le TV.
“It’s clear that content is all going to be served through the web — now we have to focus on developing services that unify all of the consumers’ devices, giving them the ability to access their entertainment no matter where they are,” says Mobley. “Many of today’s devices are certainly capable, and now we’re already seeing bandwidth providers like Time Warner Cable beginning to loosen up and allow third-party units on board.”
Additional features coming with the update will include personalised content options, custom watch lists and recommendations, enhanced social integration, and tools to build your own a la carte programming package. FreeCast plans to roll out these new features in time for Christmas.