Nearly 40% of US subscribe to Netflix
September 20, 2013
Research from Nielsen estimates that 38 per cent of Americans now “use or subscribe to” Netflix – a significant increase on the 2012 figure of 31 per cent.
The findings from the US research and ratings firm also reveal that 18 per cent of Americans use Hulu, up 6 per cent on last year, with 12 per cent saying they use the free version and 6 per cent using the subscription-based Hulu Plus.
Thirteen per cent said they use Amazon Prime Instant Video, nearly double the 7 per cent who said so last year.