30% of August iPlayer requests from portables

iphone-iplayerThe BBC has released iPlayer performance figures for August 2013:

The online catch-up service recorded 234 million requests in August, up up 19 per cent on this time last year. Mobile and tablet requests made up 32 per cent of total BBC iPlayer requests – equalling the record set in June this year

August saw an average 7 million daily requests with weekly requests remaining steady at around 49 million requests, with Top Gear, The Great British Bake Off and Dragons’ Den proving to be popular shows.

On radio, live sport dominated in August with The Ashes and the return of 5 Live Sport Premier League. The Ashes Test Match Specials generated a cumulative 5 million requests making up 14 out of the top 20 radio requests

Research from the BBC shows that the iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use.

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