smartclip, the multiscreen video and brand advertising platform, has formed a partnership with Euronews, the multiplatform and multilingual European news channel, to monetise its video content across the web, mobile and Connected TV applications.

Online video will continue to be a key focus for Euronews as the organisation expands its multichannel presence. The channel’s broadcast offering is supported by engaging online video and mobile content, with live streaming and Connected TV services recently launched. This partnership with smartclip will enable Euronews to maximise this rich media content through advertising.

Olivier de Montchenu, Managing Director Euronews sales said: “As we add more and more rich media content to our news channel, it is important that we adapt our advertising formats. We have partnered with smartclip due to the global reach of its community and the fact that with its advertising solutions, our viewers will be able to receive meaningful ads for them.”

Categories: Advertising, App, Articles, Content